Electric motors account for 70% of overall electrical energy consumption in industries. Even when more efficient motors are available in the market, industrial units, particularly Micro Small and Medium Enterprises (MSMEs), continue to use motors of lower efficiency. To encourage the adoption of energy efficient motors, Shakti supported The Energy and Resources Institute (TERI) to implement an ESCO-based financial model in a few MSME units in the Ankleshwar chemical industry cluster of Gujarat.